What:  Boyner is expanding its collaboration with the Community Volunteers Foundation (TOG) into a year-long culture and arts program at the Hatay Youth Campus, funded in part by shopping bag sales revenue.

Why it is important: The program shows Boyner scaling a one-off NGO collaboration into a sustained, multi-year commitment, echoing the structured cohort model it built with UNDP Türkiye's She LAB program.

Boyner is extending its collaboration with the Community Volunteers Foundation (TOG) to the Hatay Youth Campus, transforming last year's SanatİST project into a year-long culture and arts program. The first gathering, an "Impact Camp" held between September 1 and 4, brought together 23 young people from Hatay and other Turkish cities for workshops, expert-led talks and peer exchange, with participants expected to carry what they learned back to their home cities. A portion of revenue from shopping bag sales in Boyner stores will fund cultural and artistic activities at the campus throughout the year, which plans to reach more than 400 young people through workshops, gatherings, trips and music events.

Aslı Demir Gönül, Boyner's Deputy General Manager of Marketing and Brand Management, framed culture and art as central to the company's long-term social benefit approach, describing the aim as giving young people a space to create, learn and develop ideas together. TOG General Manager Seçkin Karataş said the Hatay Youth Campus offers a living space for young people to reconnect and design a shared future, and that the expanded collaboration with Boyner will support social solidarity through year-round production processes.

IADS Notes: Boyner's collaboration with TOG at the Hatay Youth Campus extends a pattern of building long-term social investment and brand identity through cultural and creative programming rather than one-off activations. The retailer's earlier partnership with UNDP Türkiye on the She LAB sustainability-leadership program, reaching 250 young women through mentorship and hands-on training (Press Release, February 2025), shows a comparable model of NGO collaboration scaled to a defined cohort over time. Boyner's broader emphasis on creativity and culture as brand pillars is also visible in its Art Pieces initiative, which has expanded artist collaborations on limited-edition tote bags into a fifth series (Press Release, June 2026), and in a dialogue-free brand film built around themes of shared belonging (Press Release, August 2026). Together, these examples place the Hatay Youth Campus partnership within a broader Boyner strategy that combines NGO collaboration, artist-led creativity and cultural storytelling to generate both community impact and brand narrative.

Boyner brings young people together with culture at the Hatay Youth Campus

What:  s.Oliver and long-standing partner Breuninger marked the launch of the "Casual Since Forever" campaign with a Stuttgart flagship event featuring Heidi Klum, a live talk in the store's Karlspassage, and a limited Vintage Capsule Collection pop-up.

Why it is important:  It reinforces Breuninger's own pattern of repurposing its Stuttgart flagship as an experiential stage for major brand partnerships, following its adidas World Cup activation there earlier in 2026.

Breuninger turned its Stuttgart flagship into the stage for the launch of s.Oliver's new campaign, "Casual Since Forever," with brand face and supermodel Heidi Klum appearing in person on Tuesday evening.

The event centred on a live conversation between Klum and broadcaster Frauke Ludowig staged in the store's Karlspassage dome, where the pair discussed fashion, personal style and what the campaign's message means to them.

The campaign itself contrasts Klum with her own 1990s self, using the shift to argue that trends change while personal identity endures — a theme Breuninger's management linked to its own 145-year history of hosting guests beyond conventional shopping.

To bring the concept into the store, Breuninger launched an exclusive pop-up of a limited Vintage Capsule Collection, letting shoppers explore the look themselves.

Access to the evening was tiered: customers could reserve tickets in advance for a Meet & Greet with Klum, while those without tickets could still watch the presentation and talk from the store's upper floors overlooking the Karlspassage.

Breuninger Stuttgart's managing director framed the evening as reflecting the retailer's broader identity: bringing fashion together with experiences that build community around the brand.

IADS Notes:  The Heidi Klum appearance fits a wider pattern of retailers pairing celebrity presence with pop-up retail and ticketed access to convert star power into in-store engagement, as seen when Galeries Lafayette timed a Céline Dion-themed pop-up and premium concert access to the singer's Paris comeback (Fashion United, September 2026). Breuninger itself has leaned on personality-led storytelling elsewhere this year, building its own 145th-anniversary campaign around individuals sharing personal reflections across several markets (Press Release, September 2026), and has previously used the same Stuttgart flagship as an experiential stage, turning Eduard's Bar into a World Cup fan venue during its adidas partnership (Press Release, June 2026). The use of a global brand face to anchor a retail relaunch also echoes Frasers' rebrand of House of Fraser, which was fronted by a celebrity-led campaign starring Cat Deeley (Fashion Network, March 2026). Meanwhile, the ticketed Meet & Greet format sits alongside a broader shift toward monetising exclusivity through structured access, illustrated by Selfridges' invitation-only "40 Duke" club for its top-tier loyalty members (WWD, August 2026).

Breuninger stages s.Oliver campaign launch with Heidi Klum in Stuttgart

What: Tomás Platovsky will become corporate general manager of Falabella Retail on 1 October, succeeding Francisco Irarrázaval after nearly two decades with the company.

Why it is important: The appointment signals continuity through internal promotion at a moment when Falabella Retail is pushing to nearly double its online sales share and deepen its digital-physical integration.

Tomás Platovsky will become corporate general manager of Falabella Retail on 1 October, succeeding Francisco Irarrázaval after nearly two decades with the company. He joined Falabella in 2007 as Diadora brand manager, quickly moving to lead the sports division before overseeing stand-alone stores, regional management in eastern Chile, and commercial roles across Chile and the region. He later became regional commercial manager for Chile, Peru, Colombia and Argentina, then general manager in Chile, before taking on his new corporate role.

Before Falabella, Platovsky worked at Banco Security and at Lounge, a specialty-store chain where he managed supplier relations in Europe and China; an expected partnership through stock options never materialised, prompting his move. He studied Business Engineering at Chile's Pontifical Catholic University and later completed an AMP at Harvard.

His mandate now spans deepening digital transformation — with online sales potentially reaching half of total revenue — alongside e-commerce, marketplace sellers and Sodimac across Chile, Peru and Colombia, plus evaluating inorganic growth and new stores, particularly in Peru. His appointment followed strong 360-degree performance reviews and was approved by the boards of Falabella Retail and its parent group.

IADS Notes: Francisco Irarrázaval's departure after six years as Falabella Retail's corporate general manager, and Tomás Platovsky's appointment as his successor, were reported by La Tercera in September 2026, which detailed the incoming leader's mandate across Chile, Peru and Colombia. The digital push Platovsky is expected to accelerate builds on momentum already visible at Falabella: Perú Retail reported in September 2026 that the group's technology investment rose 60% during the year, funding AI-driven personalisation, a Sodimac virtual assistant and logistics efficiency gains that are converting spend into measurable returns. The regional priority placed on Peru echoes a wider pattern among Latin American department-store groups, with Modaes reporting in August 2026 that rival Ripley posted a 59.8% second-quarter profit jump on 13.5% growth in its Peruvian retail business, even as its home Chilean market softened. Platovsky's rise through internal promotion also has recent regional parallels: a Press Release in August 2026 announced that Central American group Almacenes Siman had named a 14-year internal veteran as its new CEO, continuing a broader trend of family- and institution-anchored succession among Latin American department-store groups.

Challenges for Tomás Platovsky, new leader of Falabella Retail