What: Falabella expands its Glowbar beauty format in Peru, combining expert advice, immersive experiences, and a curated brand selection to attract younger, trend-driven consumers.

Why it is important: Falabella’s strategy demonstrates the effectiveness of combining digital innovation, curated brands, and immersive retail to capture younger audiences and strengthen market leadership.

Falabella is accelerating the expansion of its Glowbar beauty format in Peru, with plans to open six new stores by the end of 2026. The Glowbar concept offers a differentiated, experiential retail environment featuring expert advice, interactive product trials, and a curated selection of sought-after international brands. This approach has proven effective in attracting a younger, trend-driven audience, with women representing 85% of customers and nearly 20% of visitors aged 18 to 35. The strategy mirrors Falabella’s successful Beauty F format in Chile and Colombia, where immersive, digitally connected experiences and shop-in-shop or standalone stores have driven sustained growth and increased purchase frequency. By investing in specialised beauty formats and omnichannel innovation, Falabella is reinforcing its leadership in high-potential categories and responding to evolving consumer expectations in Latin America’s competitive retail landscape.

IADS Notes: Falabella’s accelerated expansion of its Glowbar beauty format in Peru, with six new stores planned by the end of 2026, underscores the strategic importance of the beauty category in Latin American retail. Glowbar, launched in late 2025, merges expert advice, interactive product experiences, and a curated selection of over 55 international brands, offering an immersive, digitally connected environment that caters to increasingly sophisticated and exploratory consumers. This approach mirrors Falabella’s Beauty F concept in Chile and Colombia, where immersive formats, omnichannel integration, and partnerships with leading brands have attracted younger audiences and driven sustained growth. The beauty segment now draws 85% female customers and nearly 20% aged 18 to 35, highlighting its role in increasing purchase frequency and customer loyalty. Falabella’s regional strategy—combining standalone stores, shop-in-shop formats, and digital innovation—reflects a broader trend among department stores to invest in specialized, experiential retail to capture growth in high-potential categories and reinforce market leadership in a competitive landscape.

Falabella accelerates Glowbar’s expansion in Peru, with six new beauty stores by end-2026

What: Manor celebrates the FIFA World Cup 2026 with the “ONE GAME, ONE LOVE” campaign, blending sports, fashion, and fan culture through exclusive merchandise, official jerseys, and creative collaborations.

Why it is important: The campaign demonstrates how department stores can leverage global events and creative partnerships to energize their offer, attract diverse audiences, and drive cross-category sales.

Manor’s “ONE GAME, ONE LOVE” campaign for the FIFA World Cup 2026 brings together the excitement of global football, fashion, and fan culture in a multi-channel, experience-driven retail event. The initiative features official national team jerseys from Puma, Nike, and Adidas, exclusive fan merchandise, lifestyle apparel, and collectible items, positioning Manor as a destination for both sports and fashion enthusiasts. Creative collaborations, such as the “Football Bags” by Geneva-based designer Joana Bender, highlight the intersection of sustainability, street style, and local talent, offering unique, limited-edition pieces for collectors and trendsetters. The campaign’s themed activations and limited-time collections are designed to drive footfall, customer engagement, and cross-category sales during the tournament. Manor’s approach reflects a broader trend of department stores using cultural moments and partnerships to energise their offer, differentiate from competitors, and connect with diverse audiences, aligning with successful experiential campaigns seen at Breuninger, Bloomingdale’s, and Nordstrom.

IADS Notes: Manor’s “ONE GAME, ONE LOVE” campaign for the FIFA World Cup 2026 exemplifies how department stores are leveraging global sporting events to create multi-channel, experience-driven retail moments that blend sports, fashion, and fan culture. The initiative features official national team jerseys from Puma, Nike, and Adidas, as well as exclusive merchandise, lifestyle apparel, and collectable items, positioning Manor as a destination for both sports and fashion enthusiasts. The campaign’s creative collaborations, such as the “Football Bags” by Geneva-based designer Joana Bender, highlight the intersection of sustainability, street style, and local talent, echoing recent trends in experiential retail and pop culture merchandising (Breuninger/adidas, June 2026; Bloomingdale’s/Boss, June 2026; Adidas/Nordstrom, June 2026). Manor’s approach demonstrates the power of themed activations and limited-time collections to drive footfall, customer engagement, and cross-category sales, while reflecting a broader trend of department stores using cultural moments and partnerships to energize their offer and connect with diverse audiences (Forbes, June 2026). These strategies align with successful experiential campaigns seen at Breuninger, Bloomingdale’s, and Nordstrom, where immersive, event-driven retail has proven effective in building community and sustaining brand relevance.

Manor celebrates the FIFA World Cup 2026

What: Bloomingdale’s is set to roll out Macy’s AI-powered conversational assistant, leveraging technology to drive engagement and support both customers and associates.

Why it is important: The move highlights how AI-driven personalization and conversational commerce are becoming key drivers of revenue, loyalty, and premium service in modern retail.

Bloomingdale’s will soon deploy the Ask Macy’s AI conversational shopping assistant, marking a significant step in its digital transformation and customer engagement strategy. Building on Macy’s early success—where the tool drove nearly 400% higher spending among engaged users—the AI assistant will act as a personal shopper, reducing decision fatigue and encouraging customers to complete outfits or discover complementary products. The platform is designed to empower both customers and associates, providing real-time recommendations and seamless support across channels. This initiative aligns with CEO Olivier Bron’s vision of leveraging technology, data, and advanced clienteling tools to enhance the luxury experience and drive long-term value creation. Bloomingdale’s has already delivered sustained sales growth through innovation, experimentation, and a focus on personalised service. By integrating AI as both a customer-facing and colleague-support tool, Bloomingdale’s is poised to further elevate its premium positioning, deepen engagement, and reinforce its leadership in accessible luxury as part of Macy’s Bold New Chapter strategy.

IADS Notes: Bloomingdale’s upcoming adoption of the Ask Macy’s AI conversational shopping assistant marks a significant step in the retailer’s digital transformation, building on Macy’s early success with the tool, which has driven nearly 400% higher spending among engaged users (Laurence Faguer Newsletter, April 2026; Fortune, March 2026). The AI assistant acts as a personal shopper, reducing decision fatigue and encouraging customers to complete outfits or explore complementary products, while also empowering associates with real-time recommendations and seamless support. This move aligns with CEO Olivier Bron’s broader strategy of leveraging technology, data empowerment, and advanced clienteling tools to enhance customer experience and long-term value creation (McKinsey, July 2025; WWD, April 2026). Bloomingdale’s transformation has already delivered sustained sales growth, driven by innovation, experimentation, and a focus on personalised service and immersive retail environments. By integrating AI as both a customer-facing and colleague-support tool, Bloomingdale’s is poised to further elevate its premium positioning, deepen customer engagement, and reinforce its leadership in accessible luxury as part of Macy’s Bold New Chapter strategy.

Bloomingdale’s will soon adopt the Ask Macy’s AI conversational shopping assistant